Erin Baker's Wholesome Baked Goods

The visual identity for Baker’s Breakfast Cookies needed to communicate their new strategic message of all-natural, wholesome baked goods for sustained energy. Rich photographs of the products and ingredients were combined with natural colors and textures to highlight the delicious and healthy qualities of the baked goods. The result was an increase in market share and a dramatic response from grocery buyers who offered Baker’s unprecedented opportunities on retail shelves.